edible arrangements, LLC

Visual Identity System

Edible Arrangements, LLC specializes in fresh fruit and a delicious variety of specialty gifts, from beautifully arranged fruit to indulgent dessert gift boxes. Founded in Atlanta in 1999, the brand was ready for a fresh new look and voice—one that could celebrate its heritage while staying relevant to today’s consumers and appealing to the next generation.

As Creative Director, I led the in-house creative studio in refreshing the overall B2C brand communication. The goal was to bring a more contemporary visual language and engaging tone to the brand through fresh imagery, compelling copy, and a cohesive creative system. The result was a flexible and scalable approach to brand communication that could adapt across consumer touchpoints while remaining unmistakably Edible Arrangements—fresh, joyful, authentic, and always a feast for the eyes.