Samsung Family HUB

Visual Identity Design System, Integrated Marketing Creatives

The Samsung Family Hub is a premium refrigerator designed for busy millennial families, helping them stay effortlessly organized amid their fast-paced lives. The goal was to translate a complex marketing strategy and cutting-edge features into a clear, engaging visual and verbal story—while establishing a distinct visual identity that redefines what a top-tier appliance can be, winning over both the hearts and minds of consumers.